Subscribe to WebSphere: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get WebSphere: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

IBM WebSphere software products Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, hyper filter, Timothée Bensimon

Related Topics: Web 2.0 Magazine, eCommerce Journal, Internet of Things Journal, WebSphere


Uppler, The B2B Social Marketplace

A marketplace for brands and their retailers

Uppler.com is a B2B marketplace designed like a social network. It helps suppliers and retailers to find each other and to communicate, it simplifies relationships between both parts and in many sectors (fashion, beauty, home...). In one hand each supplier has its own showroom where he can post his new products. In an other hand, retailers can ask every supplier to get in touch with them by an invitation on Uppler. It brings trust between both parties and each of them can trade with his existing contacts but also find new ones.

A year after its launch, the B2B marketplace which is revolutionizing relationships between brands and their retailers is already used by more than 2,000 brands across 110 countries.

A marketplace for brands and their retailers

Relationships between brands and retailers have been archaic for a long time : paperwork, many intermediaries , meetings, salons. Uppler.com now allows brands to do wholesale and communicate as easily as a Facebook page, but exclusively to professional customers. Mainly in the fashion, accessories , cosmetics and furniture area.

The emphasis on social and privacy

To answer the B2B commerce complexity , Uppler was inspired by social networks. Thus, each supplier can form a network of retailers and prospects, then communicate with them instantly. In an other hand, retailers can directly pass an order on brands' online showroom.

Priority is given to confidentiality: Brands select the profiles of the retailers who suit their positioning and give them to access their news and B2B collections.

A word-of-mouth growth

Only with word-of -mouth, the startup has reached the 2,000 user brands and its turnover is up by 40% per month. Several million euros of transactions have already been operated ​​through the platform. After opening new offices in Tel Aviv, the 10-person team plans to hire about twenty additional employees by the end of 2015 .

About Uppler

This idea came from a small fashion shop in Paris. Our CEO, Tal Levy, met a lot of problems with his suppliers (communication, finding new ones...). Speaking with his peers he understood that these are common problems in fashion industry. However he didn't have the tools to start his idea. And what a coincidence, 6 months later, Grégoire Chauvin our managing director, still a HEC student came in his shop to sell him a e-commerce website. Tal told him about the project and then they created Uppler with the help of our CTO, Emilien Bouard.

More Stories By Timothée Bensimon

Diplômé d’HEC Paris, avec une spécialisation en Nouvelles Technologies, Grégoire Chauvin est Managing Director de Uppler. Il co-fonde l’entreprise au cours de sa dernière année d’études. Auparavant, Grégoire a effectué des stages à Berlin chez Rocket Internet, en tant que responsable SEO, et en conseil en stratégie pour des grands groupes européen. En 2013, alors en dernière année à HEC, Grégoire décide de créer des sites internet pour les commerçants de sa rue et rencontre ainsi Tal Levy, gérant de boutiques de mode à Paris. Tal lui parle du projet Uppler. Passioné de marketplaces et de SaaS, Grégoire décide alors de rejoindre l’aventure et ils créent ensemble Uppler avec Emilien Bouard (CTO).